YouTube have partnered with Ticketmaster to offer tickets to gigs straight from their massive video platform.
YouTube is no longer just for watching live shows that you missed or want to reminisce over gigs you’ve seen, now you can secure your place at future concerts from the video site. A new partnership with Ticketmaster will see concert details and purchases implemented into YouTube.
YouTube say that they’ve been experimenting with ways they can offer tickets to fans on YouTube. Ticketmaster marks their first ticketing partnership and will see hundreds of artists offer tickets for their upcoming US tour dates. Tickets will show up on certain artists’ official music videos where a simple click will take you straight to Ticketmaster to buy tickets.
YouTube said: “YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.”
YouTube have slipped into the music streaming sphere thanks to their music offering with video, providing a revenue source as well as a listening platform. Certain streaming services like Spotify have been advertising concert dates and tickets on their platform for a while now.
YouTube say that they are “just getting started”. Soon they will expand the feature to all artists with Ticketmaster shows in North America. They also say that they have plans to carry on and expand this feature globally.