Spotify’s blueprint for success (feat. 7 artists’ stories)
Spotify have shared the stories of 7 different artists and their success on the streaming service to inspire artists on their own journey.
Releasing your music on Spotify is free and easy thanks to RouteNote. Unfortunately, finding success isn’t just as simple as uploading. Spotify have spoken to seven artists to find out how their music has made a home on their streaming platform.
With insights and advice, artists can learn from these stories to inform their own career. The advice comes from Spotify’s Campaign kit, a website dedicated to advice and tools that empower artists with the potential to reach millions of listeners and succeed in their music career.
All artists on Spotify gain access to their powerful artists platform Spotify for Artists. In these success stories, Spotify examines how seven artists of different genres have used Spotify for Artists and Campaign Kit in their journey.
NERIAH: Building a Loyal Fanbase
Pop artist NERIAH and her team at Lowly & Create Music Group employed a strategic approach to maximize the impact of their debut album, Cause of Death. By combining Discovery Mode, Marquee, and Showcase, they successfully transformed passive listeners into dedicated fans.
- Discovery Mode: Identifying and reaching nearly half a million new listeners.
- Marquee: Creating anticipation and excitement for the album through waterfall singles.
- Showcase: Sustaining engagement and promoting the deluxe version.
This multi-faceted strategy resulted in a significant increase in fan engagement and streaming numbers.
Money Man: Converting Fans into Concert-goers
Hip-hop artist Money Man and his team at EMPIRE focused on driving ticket sales through Campaign Kit. By utilizing Showcase to target super listeners, they encouraged fans to attend his Purple Heart Tour. This approach not only boosted ticket sales but also deepened the connection between the artist and his most dedicated followers.
Jillian Rossi: Achieving Streaming Milestones
Pop artist Jillian Rossi and her team aimed to surpass 100 million streams for her album, Never Fully Loved. Through a combination of Discovery Mode, Marquee, and Showcase, they expanded their audience, re-engaged past listeners, and ultimately achieved their goal.
Jay Wheeler: Expanding Global Reach
Latin artist Jay Wheeler and his team at EMPIRE leveraged Campaign Kit to conquer global markets. By carefully targeting specific regions and aligning their campaigns with the album’s musical style, they achieved significant success in countries like Brazil, Chile, and Mexico.
Khalia: Growing a Fanbase Through Collaborations
Reggae artist Khalia and her team at Ineffable Records capitalized on a successful collaboration to introduce her music to a wider audience. By using Campaign Kit to engage new listeners and promote her EP, Stay True, they expanded her fanbase and achieved sustained streaming success.
Luis R Conriquez: Charting Success
Latin artist Luis R Conriquez and his team at Downtown Music aimed for chart dominance with his album, Corridos Bélicos, Vol. IV. Through strategic use of Marquee and Showcase, they achieved impressive results, including top chart positions and millions of saves and playlist adds.
William Black: Building a Strong Fanbase
EDM artist William Black and his team at Lowly & Create Music Group focused on converting passive listeners into dedicated fans. By utilizing Discovery Mode, Marquee, and Showcase, they successfully grew William Black’s fanbase and increased album streams.
Key Takeaways for Success on Spotify
These case studies demonstrate the power of Campaign Kit in helping artists achieve their goals. By understanding the unique needs and objectives of each artist, it’s possible to create tailored strategies that drive success.
Key takeaways include:
- Diversified approach: Combining multiple Campaign Kit tools often yields the best results.
- Targeted audience: Identifying and reaching the right audience is crucial.
- Consistent execution: Maintaining a consistent campaign strategy is essential.
- Data-driven decisions: Analyzing campaign performance to optimize future efforts.
By following these principles and leveraging the insights from these artist success stories, musicians can effectively utilize Campaign Kit to build their careers and connect with fans on a deeper level.