Spotify text is getting weEeird
Spotify have revealed their new font ‘Spotify Mix’ and it transforms their relationship with text for a new look on the platform.
Spotify Mix is the music streaming service’s latest launch and transforms the shape of the text they use. Their new font is actually not so much a font as it is a way to create original and thematic text that is distinct but also recognisable as Spotify’s.
Spotify plan to use their new typeface to replace the current font offered on both their mobile app and desktop experience. Using a merge of different styles, their new approach to font allows them to create unique text for their different playlists. Whilst each one is distinct and contextual to the playlist, they also follow a similar process that brings them together.
Spotify’s Global Head of Brand Design, Rasmus Wängelin writes: “We subtly incorporated the shapes of sound waves to evoke a rhythmic feel. The combination of sharp angles and smooth curves gives the typeface a distinctive character that feels quintessentially Spotify.
“To design this typeface, we broke free from traditional typographic constraints and merged elements from a variety of font styles. this approach mirrors the dynamic and evolving nature of audio culture over the years.”
Spotify teamed up with Dinamo Typefaces from Berlin to produce Spotify Mix. They plan to use their new typeface tool to create text across playlists, marketing campaigns, and beyond. Spotify Mix will be rolled out for all content written in Latin-based scripts and Vietnamese to start.
Spotify Mix is now being rolled out to Spotify on both mobile and desktop.