Spotify have partnered with EDM festival ‘Amsterdam Dance Event’ (ADE) to bring a new service for the festival’s visitors.
The new service and app takes Spotify users’ listening history and uses it to direct festival-goers around the Amsterdam Dance Event. The analytics will provide users with information about where their favourite artists are playing at ADE and gives more suggestions based on that data.
The apps main features are:
Programmes for the entire Festival, Playground and Conference.
A guide to all the Festival, Playground and Conference locations.
A profile for every artist and speaker in the ADE line-up
News updates, exclusive access to social media functions and access to special ADE playlists, including Celebrate Safe playlists.
A ‘discover’ function to explore the extensive ADE playlist.
A ‘recommend’ function that helps users discover new artists during ADE.
The Amsterdam Dance Event is a five day festival and conference that features 450 events and 2,200 artists in 155 clubs and venues. Over 350,000 people attend the shows between the 14th-18th of October, from all around the world, making Amsterdam one of the biggest EDM hubs in the world.
ADE’s director, Richard Zijlma, spoke about the partnership, saying: “We are excited to collaborate with Spotify and to provide our audience a way to discover new talent and new music as well to provide the performing talents with an improved global platform.”
Spotify’s marketing director for Europe, Nikki Lambert, said: “Every year thousands of passionate music fans descend on ADE to enjoy music from hundreds of artists across the EDM world.
“Spotify can now help those music fans to navigate the huge range of experiences on offer and to find both new and established artists that either they love now, or will discover this year through Spotify and ADE.”
Spotify have created an ADE 2015 playlist that is updated daily, featuring artists such as The Chain Smokers, DJ Snake, Ferry Corsten, Armin Van Buuren, Joris Voorn, Seven Lions, Thomas Gold and many more.