Spotify helping creators boost plays through social media
Image credit: Thom Bradley
Spotify shareable links bridge the gap between social media and streaming services with their enhanced analytics allow for superior strategy.
The internet has brought deeper connections than were ever possible before between creators and fans. Global platforms not only give all creators the same reach to audiences around the world, they allow real-time interactions with fans. However, these enhanced connections can still become seperated between different platforms.
Social media is a great place to spur on these connections, whilst streaming services host the content that fans seek. Bridging the gap between these two platforms consolidates both creators’ support and their streams. Spotify are enhancing their shareable links to empower better connections between social media sites and creators’ content on their platform.
Spotify‘s shareable links allow users on Spotify for Creators to create custom links for sharing on social media platforms. With enhanced analytics, creators can track exactly how listeners are being driven from social media platforms on to their content on Spotify.
Creators can produce as many custom links for their shows or any of their episodes as they like. Spotify recommend creating unique links for each social media channel, tailoring it to the audience for the best chance at clicks through.
After posting shareable links from Spotify, creators can enhance their efforts based on the detailed analytics from their shares. The Discovery tab in Spotify for Creators shows performance based on the show and individual epiodes. From here, creators can look at the clicks, conversions, and performance from their shareable links.
Use this information to tell which platforms are seeing the most engagement and where clicks are being converted into listeners the most. This knowledge is a powerful addition to creator strategy, providing the information to prioritise certain platforms and put effort in the place that yields the most returns.
Grace Miller, Head of Failure and Experimentation for the Diary of a CEO podcast, writes: “Spotify shareable links play a key part of our launch strategy for new episodes. We create custom links for every episode by promotional channel so we know which one converts best. Now we have a clearer understanding of which social media channels, guests, or topics drive more listeners to our show so we can invest more into what’s working.”
Get inspired to build your audience across platforms and consolidate your likes and followers with even more streams using Spotify’s shareable links. Podcast creators can access and produce their shareable links from the Spotify for Creators platform.
Shareable Links for Music Artists
Of course, Spotify also offer fantastic ways for artists to share their music on social media too. Artists with music on Spotify can access their Spotify for Artists account to create unique, custom shareable links that pop with style to bring listeners in wherever you want to share your music.
Promo Cards are attractive custom cards that allow artists to share their singles and albums with colour and their artwork bursting in to catch viewers eyes. Share Promo Cards across social media pages to attract new listeners and boost streams on your releases.
If you’re an artist looking to release your music on Spotify, look no further than RouteNote. Offering free, unlimited music distribution to the world’s top streaming services and social media platforms, RouteNote is the perfect home for independent artists around the world.
Get heard and start earning from your music with a free account at www.routenote.com.