Image credit: Sony/Day One

Sony Music India has launched a new sub-label that will focus on ‘new-age pop’.

Sony Music India has launched a new sub-label called Day One, which will focus on ‘new-age pop’, according to MD Rajat Kakar. 

The label’s first signings are singer-songwriter Tanmaya Bhatnagar, electronic music producer-composer Pina Colada Blues aka Kevin Shaji, and multi-instrumentalist Kasyap. This is Sony’s first venture into India’s exploding independent music scene. 

The idea of the label is to empower Indian artists many of which are extremely popular but yet to sign to a major due to lopsided contracts on offer. However, details of Day One’s contract and deals are yet to be revealed. 

This isn’t the first time Sony Music has tried to launch a sub-label called Day One, back in 2011 they launched Day 1 which MD Rajat Kakar has said was “ahead of its time”. 

Although it is exciting to see larger labels being interested in Indian musicians and the overall Indian music scene, it begs the question – what are they offering? Although major labels can offer large sums of money upfront, the artist tends to have to sign away their licensing rights. Allowing Sony or any other major to own their music. However, with independent distribution through services such as ours at RouteNote, the artist can distribute their own music for FREE and keep most of their royalties, or with our premium service ALL of their royalties. There are no hidden fees or extra costs. You can find out more about RouteNote and our service here.