UK supermarket Sainsbury’s are making a bold move in the world of online music consumption and re-launching their on-demand download site for music.

With over 20 million tracks and 2.5 million albums all available for download as high-quality MP3s, Sainsbury’s aren’t entering the market unprepared. The relaunch of their music download site comes with a new look to bring it in line with the freshly updated designs for their other on-demand services- movies, books and magazines.

Head of commercial at Sainsbury’s Entertainment on-demand, Sharon Nightingale said: “Relaunching Sainsbury’s Entertainment Music is the culmination of a huge amount of work and we’re excited about offering customers a one-stop shop for eBooks, magazines and now music. We hope customers will be delighted with the vast amount of choice on offer in our new Music store and enjoy being able to treat themselves with their Nectar points.”

Though there are already plenty of sites available to purchase digital music Sainsbury’s site comes with the advantage of using Nectar points to purchase music. Sainsbury’s aren’t the first supermarket to venture into the digital music market, in September last year Germany’s international chain Aldi launched their own streaming service.

You can access Sainsbury’s Entertainment hub for eBooks, Movies and now Music from here: