Over 1 million people went to Tomorrowland online this year

Tomorrowland wasn’t going to let 2020 miss out on the action so they threw a virtual festival and over 1 million people turned up to party from home.

To prove that the music won’t die even when we can’t be together, the huge festival of dance music Tomorrowland has set a new standard for virtual festivals. With Tomorrowland Around the World, they brought together more than 60 artists to put on massive concerts that all attendees could watch and dance along to from home.

To create the huge event the festival organisers put together 4 huge, green-screen studios around the world in Belgium, USA, Brazil, and Australia. From these spots they recorded artists including Katy Perry, David Guetta, Martin Garrix, Steve Aoki, Eric Prydz, and many more to create a massive digital performance for each of them.

To make it feel as real as possible they used six 4k cameras to capture different angles and up to 38 different virtual cameras meant directors could pull out all sorts of shots for variety and realism as people raved from home. The digital concerts were packed full of laser shows, firework displays, even virtual crowds amongst many more special effects.

The show was huge, bringing in over 1 million people across the weekend all of whom had to pay to attend. To “go” to Tomorrowland Around the World it cost €20 for the weekend or €12 for a day ticket. This means that not only was the festival huge in it’s attendance but that they’ve racked up a decent revenue from it too.

This may well be vital to the festival’s continuity as many festivals have been shown to be struggling after cancelling this year’s plans. Even the organisers for Glastonbury, the huge and notorious UK festival, have told how they won’t be able to continue running if they’re forced to cancel next year’s events as well.

If you missed Tomorrowland Around the World you can still join the action as they’ve launched an on-demand version called ‘relive’. Ticket holders can access it with their passes whilst everyone can check it out for €12.50. 

Apple Music listeners can check out the artist mixes from the weekend on the streaming service now under Tomorrowland’s curator page.

Head of Social Media and Marketing, RouteNote