Music streamers MixCloud have teamed up with music database Gracenote to better ID music being uploaded to them.
Using Gracenote MusicID, MixCloud will be able to scan songs uploaded to them to better identify copyrighted audio. This will mean artists will earn more royalty payments and credit for use of their music as well as cracking down on illegal uses of copyrighted material.
Nielsen’s Gracenote will be able to fingerprint each track uploaded to MixCloud by it’s over 1.2 million creators. If Gracenote detects an existing song from their giant catalogue used anywhere in the music then MixCloud will map the track to the correct rightsholders so that the artist, label and publishing rights are correct.
MixCloud’s catalogue includes more than 12 million DJ sets, radio shows and podcasts. It takes on over 1,000 hours of user-generated content every single days. Their partnership with Gracenote will ensure that the correct rightsholders receive royalty payments for music.
Co-founder and director of content at MixCloud, Nico Perez: “We’re living in a world where user generated content is growing exponentially, but most traditional catalogue streaming services are not focusing on this enormous area. At MixCloud, we’ve invested a lot of energy in the technology around user generated content properly identify and pay the creators what they’re owed, and we’re thrilled to add Gracenote as a new partner to help solve this difficult problem.”
Gracenote’s general manager of music and auto, Brian Hamilton added: “MixCloud has emerged as the destination for both established and emerging radio presenters and DJs to present their shows and mixes to fans around the world. Being a platform that focuses on helping curators breakout and find new audiences, MixCloud recognises the importance of being able to connect royalty payments to the proper rights holders and we are confident that Gracenote MusicID can help them address this important issue.”