Native Instruments has long been a music technology brand beloved by communities of music-makers across the world.

Now, the reputable brand has had a neat makeover and the entire Soundwide Group is joining the Native Instruments brand.

Soundwide Group becomes “Native Instruments”

Native Instruments, iZotope, Plugin Alliance and Brainworx collectively formed the Soundwide group in 2022. As of today, June 14th, iZotope, Brainworx, and Plugin Alliance are renaming the group with a name familiar to many creators across the globe: Native Instruments.

The specific details are unclear, but by the sounds of it, the four brands are working together to streamline customer & user experiences across their range of products. NI continues, “this move will help us create a seamless and consistent experience for customers that use Native Instruments, iZotope, and Brainworx products,”.

As noted in the press release, Native Instruments are working towards a future where we can:

  • Use one unified login for your accounts across our brands, so you don’t have to remember multiple sets of login details
  • Utilize Native Access as the preferred destination for installing and authenticating a broader range of products, reducing the need for multiple product installation tools
  • Get access to one Customer Care center to get the support you need, across all product lines
  • Visit a one-stop Shop and discover all the products across our brands, including all your loyalty offers and upgrades in one place
  • Explore more tightly connected experiences and technologies across our products

Further, Native Instruments notes what we can expect to see this year:

  • More iZotope products available in Native Access (and more Brainworx products early next year)
  • More educational content and stories featuring iZotope and Brainworx products on the NI blog and social media channels
  • More cross-brand integration, ranging from product features to new product bundle offers

Furthermore, the press release states, “as a complementary marketplace featuring many third-party plug-ins, the customer experience at Plugin Alliance will remain distinct,”. The brands say they plan to “continue to coordinate sales and special pricing throughout the year, just like we’re doing now with our Summer of Sound campaign,”.

NI also notes, “While the spirit of Soundwide lives on—our brands coming together to empower creativity—the Soundwide name wasn’t as familiar to our community,”. The four brands became the Soundwide collectve in 2022 and collaborated on numerous projects as well as selling each others products on the others’ site. I’m excited to see where the four brands will go as one, Native Insturments.

You can find out more about Native Instruments Summer of Sound campaign and the merger between NI, iZotope, Plugin Alliance and Brainworx below.