As Pokemon GO encapsulates the world, trying to “catch ’em all”, it’s popularity has spread to Spotify where the Pokemon theme’s streams were up 362%.
It hasn’t even been a week since Pokemon GO, the new app from Pokemon devs Nintendo, launched and it’s already become the fastest game to ever reach number 1 on the mobile revenue charts and been downloaded by over 7.5 million people in the US alone. It’s so popular in fact that it’s taking over even the countries where it isn’t available yet.
The Pokemon GO craze isn’t just boosting Nintendo’s stock and revenues but has also seen a massive rise in Pokemon related music on Spotify. Over the weekend Spotify say that plays of the official Pokemon Theme, ‘Gotta Catch ‘Em All’, have risen 362% making it the most streamed song on Spotify at the moment. GO’s influence has spread so far that Pokemon related tracks make up the entire top 5 streamed tracks on Spotify currently.
Spotify isn’t the only part of the music community that Pokemon has stretched to in the wake of the new app’s craze. Rapper, and one half of rap-group Run The Jewels, El-P managed to insult Pokemon fans by joking about the surprisingly real dangers of playing Pokemon GO. To make amends to pokefans El-P uploaded a short “rap” about “Pokey-man” and encouraged users to remix his vocals.
Pokemon GO is available on Android and iOS in the United States, New Zealand, and Australia. It’s rumoured to be coming to Europe and Asia in the next week.
The app’s servers also went live for a short time in Hong Kong, Taipei and Singapore on the 4th July but were quickly taken back down. ¯\_(ツ)_/¯