Gaana have a big impact in their home country India, and they’re taking their success to the US with a music festival.
Gaana is one of the local music streaming services in India’s booming digital music landscape as new platforms take the country by storm and replace traditional listening formats. With over 80 million active users the service has solidified itself as a leader in the region and is likely not threatened by Spotify’s launch in India in the past week.
As the West’s favourite music streaming service carves its path in India, Gaana are looking to take their talents to the US. The Indian streamer has announced it’s second Gaana Music Festival Stateside, a music festival taking place over 2 days in two separate locations in New Jersey and California.
The festival marks the biggest celebration of Indian artists and talents and has even been dubbed the ‘Coachella of Indian music’. This year they are promising even more music from India’s colourful music scene including performances from veterans Hariharan and Alka Yagnik. In addition there will be a slew of stand-up gigs from popular Indian comedians Rohan Joshi, Kanan Gill, and Anshu Mor.
The festival will take place on the 8th and the 9th of June in Holmdel, New Jersey and Mountain View, California on each day respectively.