Livestreaming artists rejoice as you’ll soon have one more option for where to earn for your home concerts.
Livestreaming was already huge before the world went into various levels of lockdown. Now it’s a huge way for people to connect, from personalities chatting to their supporters to artists all over playing concerts from home with their gigs cancelled.
Facebook have now revealed fairly quietly that they intend to allow creators to charge for their Live videos in the coming weeks. Twitch is currently the livestreaming favourite for many with its easy monetisation options but this could change the game up – having more options to monetise live streams on the world’s biggest social network.
In a new announcement Facebook spoke about changes they’re introducing to the platform. In a strangely low down part of the announcement they mention new features for live video on Facebook, Instagram, and Portal:
You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests. To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences.
Thinking of artists doing concerts from home with the lack of live performances currently, this is a great option. You can charge fans a small fee for entry just like a real gig. This also may encourage artists to take their live streamed concerts to another level safe in the knowledge that they will make returns from each viewer.
Facebook already allows viewers to ‘tip’ and donate streamers. Charging for livestreams just gives another option for creators and streamers to make money at a particularly poignant time for it.
Twitch have recently hired an executive from Spotify to enhance their features and options specifically for musicians using the live streaming platform.