Spotify want to break new and rising artists around the world with the release of their RADAR hub around the world.
It’s been half a year since Spotify launched their new RADAR initiative to put up-and-coming artists on people’s radars (get it!). Since launching in March they’ve promoted 115 artists through their program and their new global hub will bring their efforts from all over the world into one exciting place for music discovery.
The new hub will be integrated onto the Spotify platform to show off all of their emerging artists. So far Spotify claims over 2 billion streams, and more than a million hours listened to the artists they have helped to promote through their RADAR programs.
Spotify’s Head of Global Hits, Ned Monahan said: “The launch of the Global RADAR Hub is the perfect illustration of how our editorial teams collaborate to build up-and-coming artists from all over the world. We hope this will be an easy new way for fans to discover artists from outside of their home countries and for artists to begin to develop a global fanbase.”
With the launch of their new RADAR hub around the world, Spotify have also announced a new artist partnership in the UK. beabadoobee is the latest to join their roster, a 20 year old from London who has been building a strong following since 2017.
By partnering with her, Spotify are offering her the production of an immersive fan experience through Storylines, a printed zine offered exclusively to her top fans on Spotify, as well as features across Spotify’s top playlists and pages.
beabadoobee said: “I’m really excited to be picked for Radar: Spotify have been so supportive of me from the very start. From recording my first Spotify Singles at Abbey Road to my debut album, it’s been a crazy journey with them. We’ve worked on something really cool together that I hope people will love!”
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