The two major French entertainment companies, music streaming service Deezer and retailer FNAC, are joining up for a trial partnership that could see the companies merge more in the future.

After failing to build up their own music streaming service, massive French retailer FNAC are joining up with Deezer to offer the music streaming service to their customers. FNAC Jukebox is planned to be shut down later this year and users will be offered the chance to migrate over to Deezer, FNAC’s streamer of choice after mulling their options.

The companies have described the partnership as “a perennial and exclusive strategic alliance”. As part of the partnership Deezer will be promoted in over 400 of FNAC’s stores around France. Deezer and FNAC are also teaming up to promote music events, as Deezer will make recommendations catered to their users on upcoming concerts which FNAC will be distributing tickets for.Watch movie online The Transporter Refueled (2015)

The agreement acts as a sort-of trial for the two companies as, after the 3 year contract if Deezer and FNAC are happy with the results, FNAC could become a shareholder in Deezer. Universal Music Group’s parent company Vivendi own a 15% stake in FNAC, which could well be a factor in the new, potentially high-stake partnership.

Deezer’s CEO in France, Alexis de Gemini said: “This alliance with FNAC gives us the opportunity to accelerate our growth in France, and potentially in Europe. We will be able to contribute to the maintenance of the music industry and the promotion of artists.”