Image credit: Aaron Weiss

As platforms like TikTok and YouTube Shorts explode, here are some ideas you can use to supercharge your audience and grow with ease.

Every day hundreds-of-billions of short videos are watched across TikTok, YouTube Shorts, and Instagram Reels. Getting involved is easy and has the potential to push your music and brand to millions more people within seconds.

If making short content is so easy, where should you start? Don’t worry! This guide is going to give you all you need to get started making short content that is sure to start making waves to carry your music career on to the next level.

20 content ideas for short videos

The beauty of short videos is that you they are simple to make with your phone. You can literally shoot and release a short video within minutes! Here are some ideas to get you started with what sort of content to create.

Showcase Your Music

  • Song Snippets: Create engaging short clips of your latest tracks or fan favorites.
  • Lyric Videos: Visualize your lyrics for a captivating experience.
  • Behind-the-Scenes: Offer a glimpse into your creative process, showcasing songwriting, recording, or production.
  • Cover Songs: Put your unique spin on popular songs to attract a wider audience.
  • Live Performances: Share snippets of your live shows or acoustic sessions.

Build Your Brand and Personality

  • Day in the Life: Give fans a peek into your daily routine, showcasing your personality and lifestyle.
  • Challenges and Trends: Participate in popular challenges or create your own to engage with the community.
  • Q&A Sessions: Answer fan questions to build a connection and provide insights into your music.
  • Collaborations: Partner with other artists or influencers to expand your reach.
  • Tutorials: Share your musical knowledge by offering tips and tricks on songwriting, production, or performance.

Leverage Visual Storytelling

Music Videos: Create visually stunning music videos that complement your music’s vibe.

Lyric Animations: Bring your lyrics to life with engaging animations.

Storytelling: Use visuals to tell a story related to your music or your life.

Visual Effects: Experiment with special effects and filters to create eye-catching content.

Engage with Your Audience

Duets and Stitches: Encourage fans to create their own content using your music.

Contests and Giveaways: Run contests to increase engagement and reward your fans.

Fan-Generated Content: Share fan-made content to show your appreciation and build community.

Live Streams: Connect with fans in real-time through live Q&A sessions, performances, or behind-the-scenes glimpses.

How to add your music to short video platforms

Getting your music on these platforms is one of the greatest things you can do for your career. It allows creators all over the world to use your music in their content, creating free promotion.

Not only is this great for visibility, it can even be the breakout moment for your career. Artists on platforms like TikTok and Shorts have found huge success after being featured in a video that goes viral or a trend that spreads like wildfire, spreading your music to millions of new ears.

It’s also a fantastic way to create your own content using your own music. When you add your tracks to videos from the content library of a platform then viewers can click on the song to find more content that uses it and make their own videos with it. Every time someone uses your song in a video, you get paid!

Getting your music on short video platforms sounds great, so how do you do it? You can upload your music to TikTok, YouTube Shorts, and Instagram Reels entirely free at RouteNote.

Sign up for free at www.routenote.com to upload unlimited tracks to video platforms and earn streaming revenues.

Tips for success with your short videos

It may feel like success on short video platforms is a game of luck, but there is a lot that you can do for your best chances at finding success.

Consistency: Post regularly to keep your audiences engaged and your content in their mind. Posting regularly will also allow you to track what content works more easily.

Experimentation: Try different types of content and don’t be scared to do new things if you already have something that works. You never know when you create a viral video or find the thing that gets potential fans finding your content.

Analytics: Track your performance to identify the content that resonates and the content that doesn’t. The more of an understanding you have of your audience, the more you can make content that appeals to them and grow your influence.

Authenticity: Be true to yourself and your image in your content and people will pick up on you for the right reasons. If you present a false self, then ultimately people won’t connect with your music when they find your true voice. Embrace your personality.

By consistently creating engaging content and interacting with your audience, you can effectively leverage TikTok, YouTube Shorts, and Instagram Reels to grow your fanbase and achieve your music goals. Remember, the key is to have fun and experiment with different formats to find your unique voice.