Bkstg is a new app that lets artists get involved with their fans without the hassle of endless comments and responses that often happens on traditional social media.
It should be common knowledge to any musicians that social media is nearly always essential for connecting with audiences in the modern day. The problem with all these platforms however is that it’s easy for the fans to connect with the artist, but not so much the other way around. Bkstg is a new app that aims to give artists the power to interact with their fans.
With it’s new platform Bkstg lets users follow all their favourite artists where artists can then see who their fans are and connect with them in a variety of ways. It features a feed that acts like many other platforms’ feeds, allowing musicians to post photos, their thoughts, videos etc.
Where Bkstg gets interesting is in its ability to let artists offer their fans exclusive content, merchandise, exclusive tickets or certain discounts on them, live-stream, or even arrange meet-and-greets for fans in their area. The app also features a loyalty system where users can build up loyalty levels with artists, giving more of a chance that the artist will notice you, or even reward you for your support.
It’s important for artists to be able to recognise who their true fans are and recognise them for that. According to Bkstg 5-10% of a fanbase often accounts for about 80% or revenue for artists, and artists want to pay these followers back for their dedication and support. With Bkstg artists have the power to see who they’re most engaged fans are, who’s buying tickets and travelling to see them and it’s up to the artist what they do with that information.
Bkstg also opens up abilities to find new fans, for example there’s a feature that allows you to send out an offer to people in a certain area, for example discounted tickets to a gig if they haven’t sold that may draw someone in. The app launched yesterday with over 60 artists including Justin Bieber, Usher, Aerosmith, Maroon 5 and others.