Image Credit: audioXpress

Songwriters Carl Falk Gramer and Savan Kotecha have invested in Audiodo, a Sweden-based audio tech firm.

Audiodo claims to have developed AI-based tech that enhances and improves the individual listening experience of headphone users, reports MBW.

How Audiodo enhances your headphone-listening experience

To determine your hearing strengths and weaknesses you can take an audio test via an app. And with the use of algorithms, the app can pinpoint various frequencies that need adjusting to accommodate for variations in your hearing!

Audiodo states their technology can get “a precise and thorough understanding of your hearing” in under three minutes!

The company states that its patented technology consists of “refined coding and polished algorithms that customise audio to perfectly suit your unique hearing characteristics”.

Moreover, Audiodo’s website states its firmware libraries are integrated onto the Bluetooth chipset of headphones during their production process. Should we expect seamless compatibility as a result?

Savan Kotecha and Carl Falk Gramer invest in Audiodo

This isn’t Savan Kotecha’s first startup investment. In fact, he has previously invested in distribution and payments platform Stem, he’s also a shareholder of AI-powered record label Snafu Records too.

As for Carl Falk Gramer, he’s won 9 BMI Awards, 13 ASCAP Awards, and two Billboard Music Awards, and is Grammy and Academy Award-nominated.

Falk Gramer, said: “My immediate reaction to the product was ”I love it”.

Carl Falk GramerIt’s a cool and simple idea that everyone can benefit from. When I tested Audiodo Personal Sound and saw my personal hearing profile, I was keen to find out more. As a producer, music lover and artist I want to learn more about sound and hearing. I’m aware of my own hearing and I know what and how I hear, but Audiodo Personal Sound presents a completely new world which I look forward to exploring.

We are excited that leading music industry professionals experienced our product as a breakthrough for music lovers. It’s a testament to our hard work and this brilliant innovation.

Amir Sheikh, Audiodo CEO

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