Apple Music to Livestream premiere of Kayne West’s new album ‘Donda’ this Thursday

Image credit: Rich Fury/Getty Images for Coachella via AVClub

Apple Music ramps up its excessive content by hosting the livestream premiere of Kanye West’s tenth studio album ‘Donda’.

Exclusives have been a dirty word in the music industry, particularly when it comes to streaming, Not long ago platforms such as Spotify and Apple Music tested streaming exclusives, whether that was an album or single. Fans were not happy with the limited access to music, nor were the labels, which is interesting as when it comes to TV and movies it is totally acceptable. 

However, it seems that there has been a compromise, instead of exclusive music releases streaming services are looking at exclusive content, things such as interviews and previews. Apple Music seems to be the most proactive on this front currently as they announced their ‘This Week In Apple Music’ weekly video series, exclusively for Apple Music subscribers. 

Now, it has been confirmed by a recent Beats Studio Buds ad that aired during the NBA Finals that Apple Music will be exclusively live-streaming the premiere of Kanye West’s tenth studio album ‘Donda’. 

Watch the ad here:

This is a bold move by the company that will no doubt pull a lot of people towards their platform, even if in the short term. Watching this new exclusive content landscape develop is going to be interesting from the perspective of a fan, get ready for a battering of unique content from all the major streaming giants. 

Music journalist and photojournalist based in Cornwall.

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