RouteNote Blog

For many of us the new year has come and gone but for parts of Asia it is yet to come, and Apple want to help them celebrate with a free pair of Beats headphones.

For the past few years now Apple have celebrated the Chinese New Year in various ways, like exclusive red Apple Watch bands and a unique decal on certain Beats headphones that celebrated the Year of the Monkey. This year Apple are stepping up their game by offering not just special edition headphones but by giving them away free to customers.

The special edition wireless Beats Solo3 headphones will all come in bright red, as the colour symbolises good luck and prosperity in many parts of Asia and can be seen frequently around new years. Customers in the included countries can get a pair free for themselves with the purchase of certain Mac and iPhone products.

The special offer will be available from 8AM tomorrow (January 6th) in China, Hong Kong, Taiwan and Singapore for the day only. Customers in these countries can get a free pair of Beats by Dre Solo3 headphones with the purchase of any iMac, MacBook, MacBook Pro (except Touch Bar models), MacBook Air, Mac Pro, iPhone 6s, iPhone 6s Plus, iPhone 7 and iPhone 7 Plus. The deal will apply to Apple stores and purchases from their site.

Apple’s Chinese New Year celebrations also include a bunch of new red themed accessories on their website including phone cases, earphones and headphones, toys and other products. Apple love the Chinese New Year so much they’re also adding a bunch of new themed iMessage packs based on the Chinese New Year.

My only question is where are our special themed headphones Apple? Just because our new year celebrations are based on getting drunk doesn’t mean we don’t want some free Beats! Well perhaps the Chinese New Year is a little more spectacular and sophisticated.

The Chinese New Year celebrations will take place on January 28th this year and reigns in the Year of the Rooster.