Amazon are creating their first Alexa wearable which looks to take Apple’s controversial yet popular AirPods head on.

According to a new report from Bloomberg, Amazon are producing wireless earbuds as the first in a new range of Alexa products. According to “people with knowledge of the plans, the headphones will look and act similar to AirPods and come with built-in Alexa functionality.

Amazon’s earbuds sit inside the ears rather than clipping on, a design that made AirPods unique but also led to criticism. Users complained that the already small earbuds were easy to lose as they were capable of slipping out of the ear, a fatal flaw when they cost $159 for a pair.

With voice control users can use the Alexa earbuds to order products online, search and listen to music, find out the weather and news, and more that Alexa is typically capable of. The people who shared the information say gesture controls will include tapping to pick up and end calls and switch between songs.

Amazon have refused to comment or confirm the details. Whilst we have no official information yet it’s likely that Amazon’s earbuds will be available for cheaper than Apple’s AirPods as their products often do.