Spotify revolutionizes live event discovery
Spotify are bridging the gap between fans and artists by pushing the live music industry and connecting music lovers with gigs.
Spotify are looking to enhance the discovery of concerts that matter to audiences. With a suite of new powerful tools they aim to connect artists and fans more than ever before. Using their music streaming platform, they hope to take the listening out of the app.
Through strategic partnerships with ticketers, promoters, and aggregators around the globe, Spotify has built a comprehensive system for surfacing upcoming concerts and festivals directly within the Spotify app. This eliminates the need for fans to navigate external websites and fragmented information, making event discovery effortless.
Spotify have made upcoming tour dates available within an artist’s profile, meaning that whether a mega-fan is revisiting their page or a brand new listener they can see dates that might suit their location to watch them live. Leveraging Bandsintown integration, they ensure event information is accurate and up-to-date.
By seamlessly integrating concert recommendations into the streaming experiences, fans are connecting with concerts more. Upcoming concerts can appear whilst streaming music, watching videos, or exploring playlists.
With a ‘Live Events’ dedicated section for concerts, it is easier than ever for listeners to explore all of the gigs relevant to their tastes and location data. Users can also search for specific events as well as browsing personalised recommendations. If fans choose to opt-in, Spotify will even send notifications for when artists they like are putting on concerts near them.
Spotify reveal that their work with live events is having a positive impact on artists’ revenues. Director of Marketing for Faye Webster, Coco Fernandez, told Spotify: “Faye has bolstered her visibility amongst her core listeners immensely through the Fans First tour presale campaigns – but Spotify has taken it a step further. By simply having her events listed on Spotify, we’ve managed to sell over 2,600 additional tickets through the platform alone and target her 1.1 million followers!”
She adds: “Spotify has helped us bridge the gap between streaming and actual ticket conversions throughout her tour marketing campaigns.”
Spotify close saying: “In an industry built on meaningful connections between artists and fans, we’re stepping in to facilitate those connections more seamlessly and more frequently, both within our app and on stages worldwide. It’s time to hit the road.”