A new report has revealed that over two-thirds of smartphone owners stream music on a daily basis.

New research from Parks Associates has revealed a surprising amount of smartphone owners stream music daily on their device, indicating the prominence of music streaming today. The research showed 68% of smartphone users would use music streaming services at least once a day, making it one of the most common uses on devices behind watching video clips which the report showed 71% do daily.

Whilst more people are streaming videos the report reveals that on average users would spend just 24 minutes watching videos, whereas on average users streamed music for 45 minutes. The report also found that media consumption varied based on OS and carrier, showing that iPhone users were more likely to consume media and users on T-Mobile and Sprint were more likely to stream music with over 75% of subscribers streaming music daily.

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Director of health and mobile product research at Parks Associates, Harry Wang noted: “Currently Amazon Prime Music is the most popular paid music subscription service among U.S. broadband households thanks to it’s inclusion in Amazon Prime, but the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings. Apple launched Apple Music, and Google is consolidating it’s music offerings across it’s Play content store and YouTube platform. Consumers are getting more music options as the competition for users escalates.”

The research that showed Amazon Prime are currently on top also showed that two-thirds of US households with broadband were using music streaming services. With similar results for smartphone users it’s clear to see how music streaming is currently the dominating medium, and it’s only rising.