YouTube Music are opening a new studio for UK’s emerging talent

YouTube Music want to help boost fresh, new artists in the UK by funding a new studios at the BRIT School.

The BRIT Trust have gained the support of YouTube Music to fund a new music studio and give opportunities to up-and-coming talent to the UK. It comes after YouTube sponsored the BRIT Awards ceremony this year showing a deep partnership between the BRIT Trust and the video streaming giant.

The YouTube Music Studios will be built at The BRIT School in the hopes of helping the next generation of young creatives from London. They will open later this year and allow students to use the space, facilities and equipment to create videos. YouTube Music will also offer mentoring and masterclasses in the studio.

They will completely renovate the current TV, film and media production suite at The BRIT School. They will implement state-of-the-art equipment including a 16-channel audio desk, three studio cameras, playback screens, and monitors.

The head of music content partnerships for YouTube in the UK and Ireland, Azi Eftekhari says: “We’re passionate about the work that The BRIT School does, and we’ve been lucky to be able to support them for a number of years across several partnerships at Google. YouTube Music has seen first-hand the power that video can have in transforming the lives of emerging musical artists. We are committed to fostering the next generation of talent in the UK and are so pleased to be working with The BRIT Trust on the launch of the YouTube Music BRIT Studios. We look forward to seeing the success of future students from the programme and the impact they have on the world of music in the UK and beyond.”

The BRIT School’s principal, Stuart Worden said: “This is an exciting opportunity to have world class facilities that will help train our students to work in a creative sector that is growing at a rapid rate. The BRIT School has always celebrated new voices in music, performing arts, TV, film and digital arts. This major refurbishment will allow us to develop the talent of thousands of creative artists for years to come.”

The teaming up meant that YouTube became the BRIT’s official international livestream partner and YouTube Music the official app. They use the BRIT Awards to raise money for the BRIT Trust.

Chairman of The BRIT Trust, John Craig OBE says: “One of the challenges of running The BRIT School is ensuring that the students have access to the latest equipment and technology. This incredible support from YouTube ensures that our TV studios and radio suites on the School’s site in Croydon can now replicate the professional world as this is critical for them if they are to succeed when they leave and go onto jobs in the industry.”

RouteNote partners with China’s biggest music streaming services through Tencent

We are thrilled to announce that Tencent Music Entertainment will be joining our ever-growing list of partners.

Tencent Music Entertainment are leading the way for digital music in China. Their massively popular apps include QQ Music, Kugou, and Kuwo with over 700 million active users and 120 million paying subscribers coming to them for their music fix in the China.

We are excited to be working with Tencent to take independent artists and labels’ music from all over the world to the biggest music streaming services in China. China has emerged as one of the biggest adopters of digital music services and people love it. It’s definitely not a country to miss out on when getting your music worldwide.

When you distribute your music through RouteNote you can now select Tencent in the stores list and your music will be sent to all of the top streaming services in China.

Don’t worry about your existing releases if you’ve already uploaded music through us – if you’ve selected Kanjian then it will already have been sent to China’s top streaming services. If you didn’t then get in touch at support@routenote.com and we can make sure your music is taken across the world and where you want it.

Sign up at www.routenote.com and distribute your music to all the top stores and streaming services for free.

Apple Music are definitely closing on Spotify, but they’re safe for now

Since launching in 2015 Apple Music have often been viewed as the main contender for Spotify’s crown in music streaming.

At the end of 2018 it looked like the gap between Apple Music and Spotify’s subscribers was rapidly closing. It’s been almost 4 years since Apple Music launched and they have seen exponential growth whilst Spotify have been steadily adding to their already giant audience – putting the services head to head in the race for number one in Western music streaming.

In early December Apple Music reported that they have 56 million subscribers after reaching 50 million that summer. Spotify’s latest numbers before that showed that they have 80 million paying subscribers around the world, a vast lead but considering they’ve been around for over 10 years Apple’s growth is considerably higher.

Looking at a new graph from Statista it shows that Apple Music’s extreme growth is mostly in the US. When looking at worldwide statistics Spotify’s growth is shown to be accelerating quicker than Apple’s still. The stats for December 2018 show 50 million subscribers on Apple Music and 96 million subscribers on Spotify around the world.

In addition Spotify offer a free streaming tier that Apple doesn’t. Whilst it’s less profitable it means that overall Spotify have many more users on their streaming platform. Late last year the number of Free and Premium users looked to have narrowed to nearly 50/50 with the majority being free users – meaning almost 200 million overall users.

That certainly casts a shadow over Apple Music’s user-count. Regardless they are both massive services and 2019 will probably see them continue to grow in tandem – though Apple are beginning to encroach in the United States.

YouTube are making their striking system more transparent

One of the most consistent criticisms of YouTube is their striking system which is necessary but sometimes aggressive. Updates to strikes make them more clear.

YouTube have announced updates to their Community Guidelines that introduces a “new, simpler system” for strikes. They say that they have worked with creators to refresh their sometimes criticised approach to strikes to see what the community really wants.

YouTube say that based on feedback they are updating the system with consistent enforcement, clear policies, and transparency about the impact of strikes. With that in mind they’ve broken down their revamped rules into 3 clear sections: opportunities to understand the policies, a consistent penalty for each strike, and better notifications.

More opportunities to learn YouTube’s policies

Although 98% of you never break our Community Guidelines, they are vital to making YouTube a strong community and balancing freedom of expression with the freedom to belong. That’s why—from our earliest days—we’ve relied on a three-strikes system and email notices to give everyone a chance to review and understand what went wrong before they face more severe consequences. And it works: 94% of those who do receive a first strike never get a second one

We want to give you even more opportunities to learn about our policies, so starting February 25, all channels will receive a one-time warning the first time they post content that crosses the line, with no penalties to their channel except for the removal of that content. This is to make sure everyone takes the time to learn about our Community Guidelines, and then can quickly get back to creating great content and engaging with their audience in a way that complies with our rules.

Along with this new warning, we are also expanding the policy resources available in our help center to give more detail about what behavior will result in a strike. This includes new, detailed examples of the kind of content we commonly see that breaks our rules.

Consistent strikes across all of YouTube

We’re also making the penalty for violating our Community Guidelines the same wherever it happens. While most strikes result from videos, our Community Guidelines cover all content on YouTube, including stories, custom thumbnails, or links to other websites included in a video’s description or infocard.

Previously, not all strikes had the same penalty on your channel. For example, first strikes on videos would trigger a 90-day freeze on live streaming, and second strikes would result in a two-week freeze on new video uploads. We heard from many of you that this was confusing and the penalty didn’t match the source of the strike. Now, based on your feedback, all Community Guidelines strikes will have the same penalty:

As mentioned, everyone who uploads content to YouTube will now receive a warning the first time their content crosses the line. Although the content will be removed, there will be no other penalty on the channel. There will be only one warning and unlike strikes, the warning will not reset after 90 days.

  • The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
  • The second strike in any 90-day period will result in a two-week freeze on the ability to upload any new content to YouTube.
  • The third strike in any 90-day period will result in channel termination.

Transparency about your channel status

Finally, we always want to make it clear why a strike occurred, what it means for your channel, and the next steps that are available—including appealing the decision in case you think it was a mistake. To that end, we’re making our email and desktop notifications clearer, and they will provide more details on which policy was violated. We are also adding new mobile and in-product notifications to make sure you have all the important information about a strike available at a glance.

These updates are part of our ongoing work to make sure that YouTube is the best place to listen, share, and create community through your stories. Our strikes system is an important way for us to help creators and artists understand when they’ve crossed the line by uploading content that undermines that goal, and your feedback has helped to make this system work better for the entire community. We’ll build on this and all the progress we’ve made over the last year by continuing to consult with you as we strengthen enforcement and update our policies. We want to make sure they’re easy to understand and address the needs of the global YouTube community.

How to get an artist Google Panel when people search your name

You want to look the best you can as an artist and make it easy for potential fans to find you. This guide makes sure you show up how you want to when you’re searched on Google.

Google Knowledge panels are a great way for people to find out more about you as an artist and easily find you on Facebook, YouTube, Spotify and more. As it’s auto-generated you want to make sure it’s up to date and represents you well.

Firstly

You need to make sure your online presence is optimised. This means ensuring that your artist page on Facebook, your artist YouTube Channel and so on are all named and tagged after your artist name.

As Google creates your panel automatically it will put up the bare-bones of it based on what is clearly available online. Ensuring your online presence is optimised enhances what Google will be able to do straight up.

When you upload music online to services like Spotify then Google will often create your panel after the first couple of uploads. It will then create links to your Spotify artist page for easy access to your music.

Google won’t just create a Knowledge Panel because you exist, you will need to have somewhat of an entity online. This means getting your accounts verified, more Facebook likes, adding structured data to your website etc. will increase your chances of getting a panel.

Then

Google will create your Knowledge Panel for you when it feels your brand is ready but you want to look good for all your potential new fans. Fortunately Google now lets you take some control over your Panels.

You need to log in to, or create, a Google account. It’s best to have one that you use for your music in general to link for all of your music things.

You need to become an official representative to make any changes to your Knowledge Panel. To become an official representative make sure:

  • The URL in the Knowledge Card matches the official website, YouTube channel or Google+ page.
  • That you have the website attached to your search console account.
  • That you are signed into your Google account that is tied to the website.
  • That you have Web & App Activity is turned on.

Once Google knows you are an official representative for your brand you should be able to see a bar at the top of the panel saying “Is this info up-to-date?”.

If you can then select ‘Suggest a Change’ to edit parts of your panel and make sure that you are represented as best as you can be when people look for you on Google.

Google will review the change but assuming it’s accurate and doesn’t infringe on any of their terms you’re good to go with your best look!

Carolina Cove are back to melt you away

We bring you a gift from far away lands. This is a very specific gift made with your ears in mind. We bring you the blessings of Carolina Cove and their track Burden.

They got our chops going with their cover of Sigrid’s Stranger’s on Monday and now we are ready to burst with excitement to show you the full session. Here’s two-thirds for now…

Carolina Cove

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How to get your music on iHeartRadio for free

iHeartRadio is the de facto home of online radio with hundreds of radio stations available for streaming online. We’ll get your music on their All Access tier in front of 120+ million listeners for free.

iHeartRadio is a unique and powerful force in the constantly blossoming world of online music. They offer up over 850 radio stations across the US as well as more traditional streaming features through their All Access subscription.

It’s a favourite for digital music discovery and streaming by many people. At RouteNote we can get your music on iHeartRadio as well as all of the other top streaming services, download stores, and other music services around the world.

That includes Spotify, Apple Music, Amazon, TIDAL, Deezer, Tencent, and so many more. It’s as simple as creating a free account at www.routenote.com and uploading your music to us to look over and send to stores.

Best of all, it’s free! You keep 85% of everything you earn. If you want to keep 100% of your earnings then you can pay a small upfront fee and keep every penny.

Get your music heard around the world today at www.routenote.com!

Play a classic Cornish organ on your phone

In the ‘most beautiful churchyard in England’, in a small Cornish village there is a classic Cornish pipe organ. That organ is also in the app store.

At RouteNote we love music and we love our home county – Cornwall. So you can imagine our excitement when these things are combined. Without further adieu, let us introduce you to a classic Cornish sound that is just waiting to come out of your iOS devices.

The ‘most beautiful churchyard in England’ in the Cornish village of St. Just in Roseland is home to a quite magnificent pipe organ. The St. Just in Roseland Organ app for iPhone, iPad and iPod Touch reproduces the instrument in stunning detail, clarity and accuracy, and is the first recreation of an English church organ for iOS.

From the sweet flutes of the Lieblich Gedact and Lieblich Flute, through the shimmering strings of the Salicional, Gamba and Voix Celeste to the foundation-shaking brass fanfares of the Trumpet and Clarion, every detail of the original organ is captured. Our groundbreaking ‘Wavetable Trajectory Synthesis’ – premiered in our Victorian Chapel Organ – ensures that the organ is free of all mechanical and wind noise. The app sounds organic and natural rather than cold and repetitive, and yet is so efficient that the organ runs perfectly on devices as old as iPad 2, iPhone 5 and iPod Touch 5G.

The organ is perfectly suited to both liturgical music and the classical organ repertoire. It is an ideal instrument for organists wishing to practice at home, for pianists learning organ, for churches needing a lower cost replacement for a failing pipe organ, for choirs needing a portable pipe organ for practice and performance, and for iOS musicians and composers looking for a new palette of sounds to add colour to recordings and performances.

​For fans of early and historic music the organ supports a number of temperaments, allowing players to experiment with ‘key colours’. This allows period pieces, in particular the organ works of  J.S Bach and his contemporaries, to be performed and heard the way the writers intended – with sweeter consonances and more dramatic dissonances than the characterless nature of modern Equal Temperament. 

FEATURES​​

  • Entire organ – Swell, Great and Pedals – playable from a single attached USB MIDI keyboard
    • ‘OMNI’ mode for out of the box plug and play with a single keyboard
    • Out of the box / zero configuration support for Novation Launchkey series keyboards
  • Built-in silky smooth reverberation unit
  • ​8 programmable pistons for instant recall of entire console (stops and couplers)
  • Rich and programmable MIDI implementation supports reverb, pistons, swell and crescendo pedals
  • ‘Dynamic Range Compression’ slider equalizes stop volumes for quiet practice sessions
  • Tiny app footprint – under 20MBytes
    • No samples
    • Synthesis is implemented using WAVETABLE technology
    • Highest performance
    • Lowest noise
    • Smallest storage requirement
    • Best attack, release and re-attack dynamics – no ‘machine gunning’ of identical, repeated samples
  • 5 selectable temperaments
    • Equal
    • Silbermann 1/6 comma meantone
    • Werckmeister III
    • Young II 1799
    • Pythagorean
  • ​’Autopedal’ pseudo coupler intelligently selects bass note to play, minimizing ‘bass jumping’ on chord transitions
    • ‘Autopedal’ can be configured to use only the lowest octave of pedal range for ‘deep bass reinforcement’ mode 
  • ‘Virtual MIDI only’ setting for use in a multi-app / DAW environment
  • 44.1 / 48kHz switchable playback rate
  • AudioBus / inter-app audio support
  • FREE version (‘Explorer Edition’) available – limited stops but otherwise complete functionality

Put an authentic sounding mellotron in your iPhone

You don’t need to carry around a massive keyboard to play a mellotron on the go. This app puts the same level of quality into your iOS devices.

Brought to you in partnership with Streetly Electronics, the inventors of the mellotron, Streetlytron includes a massive collection of 90 tapes, with 65 drawn from Streetly’s Production Masters – exactly the same tapes that ship with their $8,000 M4000 unit. Completing the sample sets are our own very popular ‘Caitlin Downie Soprano’ and ‘Clare Lindley Violin’ collection, to offer a huge, rich selection of choral and string textures for your mixes.

Playable with the on-screen 3 octave keyboard or by an attached MIDI controller, Streetlytron Pro exposes every internal control to MIDI, allowing performance and recording without ever needing to touch your device. A gorgeous, silky-smooth, ultra-musical reverb unit generates immense spaces, and 8 programmable preset slots set you up for one-touch performance. Totally playable and totally inspiring, for everything from classic psychedelic, vintage progressive, modern chamber pop or avant-garde dance sounds.

Virtual MIDI, AudioBus and Inter-App Audio are supported.

No In-App Purchases, no hidden extra costs. Pay once, never pay again.

All voices are available in original form, straight from Streetly Electronics Production Tape library – unlooped 8 second samples, with a unique sample for every key of the 35 note range. To offer more performance flexibility the ‘LOOP’ button may be engaged, which process the samples to offer seamless looping. Some voices have decay tails – e.g pianos, harpsichord, staccato voices – and these are left unlooped. Streetlytron Pro Edition uses an advanced cubic spline interpolator, to delivery premium sonic quality when pitch bending or re-tuning.

The Mellotronics Streetlytron Pro by Omenie is available for $24.99 from the app store.

Play with an entire orchestra through one simple app

Finding an orchestra to play along on your own terms isn’t easy… But with a new app you have an orchestra on hand wherever you go that will play along with you.

Do you ever find yourself playing your instrument and thinking, “This would be so much better with a band of classically trained musicians”? Metronaut is an app that solves this age-old issue by accompanying your playing with some of the best orchestras and pianists.

The new app offers fully acoustic and high quality studio recordings to play along with. You can control the tempo and the key all without infringing on the sound quality. Make pieces easier to play or sing along to by adjusting the composition to suit what you can play or what your voice is capable of.

Metronaut brings musical scores up to date with touch screens allowing you to zoom in as well as adjust their playback. With automatic scrolling you can easily follow along as you play and select where to start down to each and every note.

You can transpose any piece for your instrument of choice and gain accompaniment with baritone for a soprano, violin for a clarinet, and much more. You can record anything you play, annotate the score and track it.

The app works on a freemium model which means that you can download the app and play for 10 minutes a month. Then you have the option to pay $10 a month for unlimited access.

The startup that have developed Metronaut, Antescofo, raised $4.5 million in funding in a new round led by Daphni and OneRagTime. With their newfound support the app should see even more scope in it’s capabilities making their subscription even more valuable.

Metronaut is available on Android and iOS.