YouTube’s parent company Alphabet’s first quarter 2023 results gives details on the advertising and subscription revenue of YouTube.

Alphabet’s Q1 2023 financial results shows YouTube’s ad revenue for the first three months of 2023 at $6.69 billion, down from $6.87 billion, representing a decrease of 2.6% year-over-year. While a decrease in revenue is never good news, this does come after an exceptionally good couple of years. YouTube’s Chief Financial Officer Ruth Porat described this stat as a “stabilization in ad spend on a sequential basis in YouTube”.

A dip in ad revenue was made up for by growth in subscriptions. While Alphabet didn’t give out exact figures, ‘Google other’ which covers subscription services YouTube TV, YouTube Music and YouTube Premium, grew 8.8% to $7.41 billion. Porat told investors ‘Google other’ was “reflecting primarily ongoing significant subscriber growth in YouTube TV and YouTube Music Premium”.

Last we heard, in November last year, YouTube Premium and YouTube Music subscriptions hit 80 million.

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