YouTube just updated their subscriber statistics for their video and music streaming services, YouTube Premium and YouTube Music.
YouTube has just hit 80 million subscribers across YouTube Music and YouTube Premium (which includes YouTube Music), including those in trials. This is up 30 million since the 50 million milestone hit last year.
Two months ago, YouTube announced it had paid over $6 billion to the music industry, with 30% of that figure from user generated content. While YouTube are one of the more mature social media platforms, it’s clear they’re still seeing tremendous growth in paying subscribers, which is great news across the video and music industries.
Subscriptions launched on YouTube seven years ago, with the launch of YouTube Premium, formerly YouTube Red, and YouTube Music at the end of 2015. Today, these subscriptions include:
- YouTube Music – YouTube’s music streaming service, home to over 100 million official songs, which when subscribed, unlocks ad-free music, background listening and offline playback.
- YouTube Premium – includes YouTube Music and makes all YouTube videos ad-free, with background listening and offline playback.
YouTube’s Global Head of Music, Lyor Cohen (that’s the guy in the video below) said in a blog post:
Today I am ringing the bell: As of September 2022, YouTube surpassed 80 million Music and Premium subscribers globally, including those in trials. This is a 30 million member increase from the 50 million we announced last year, and a monumental moment for music on YouTube, our subscribers, and artists. We couldn’t have done it without you.Lyor Cohen, Global Head of Music, YouTube