Image Credit: Ed6767
YouTube Space are putting a heavier focus on their virtual and pop-up events as they close several physical locations.
First launched in London in 2012, YouTube Space opened up in many cities around the world to provide eligible creators with free tools such as equipment, studio space, post production facilities, training and workshops to help them learn production, provide the facilities to create content and build creative connections. Over 45 smaller pop-up Spaces have brought the creative environments to over 20 additional countries, with cities including Buenos Aires, Mexico City, Madrid, Milan, Cairo, Jakarta, Taiwan, Mumbai, Stockholm and Nashville, helping YouTube Space reach over 15,000 creators.
YouTube Spaces around the world were closed last year due to the pandemic, as YouTube moved to a virtual model. Over a thousand virtual events have been held online, such as introductions to Shorts in India, helping US creators produce from home, or a program in the UK focused on supporting diverse female creators. Virtual YouTube Space events have reached over 70,000 creators across 145 countries worldwide.
Last week, YouTube’s chief business officer Robert Kyncl announced physical Spaces in Berlin, London, Los Angeles, New York, Paris, Rio and Tokyo would remain permanently close. YouTube’s Spaces in São Paulo, Berlin, Mumbai and Dubai will remain open. Going forward, YouTube will hold more virtual and in-person pop-up events, providing creators with tools and workshops.
YouTube Space are committing to the following in 2021.
- Multi-week virtual development programs to invest in the growth and success of our first-ever #YouTubeBlack Voices Fund for creators and artists—recipients span the U.S., UK, Kenya, South Africa, Nigeria Brazil and Australia.
- Ongoing investment in the NextUp program to support fast-rising creators in markets like Russia, Japan, the Philippines and Germany.
- Multiple live and recorded online workshops as part of the Creator Academy’s Learning Toolkits. These offerings help creators produce great content at home, explore new ways to earn money with YouTube tools, and learn best practices for livestreaming.
- YouTube artist and label workshops to preview the latest product developments, content strategies, and case studies.
- Once in-person events are allowed, we will once again bring Pop-up events and experiences to even more new communities. Programming will include trainings on new products like Shorts, and events like Music Nights.