Weezer Partner with Hurley Clothing Label for Promo on New Album

It seems like Weezer focused on calling their new album Hurley to have a better chance at branding products around the album. Weezer has teamed up with Nike-owned surf and skateboard clothing label Hurley on a promotional collaboration that ties in directly with the title of the band’s upcoming album, Hurley.

This clothing collection will be limited edition and is scheduled to be available in PacSun stores in the US tomorrow.

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    PacSun will also be hosting nationwide in-store listening parties presented by Hurley and Weezer, inviting fans to catch a sneak peak of the album, including the lively single “Memories.” The listening parties will kick off on September 10, 2010 at 6pm at all PacSun stores, and will include a greeting and track by track commentary about the recording process from the band.
    Hope to see you there!

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