Vevo’s future subscription service has been kept under wraps since it was announced in February but a new job advert might reveal some of what to expect.
A job advert for a Head of Creative Commissioning and Acquisitions was recently posted by Vevo. The advert requests someone to lead “diversifying Vevo’s content offer beyond the official music video into long form programming”. As this comes just months after Vevo announced they would soon be releasing their first ever paid service this suggests new content moving beyond music videos, the company’s primary focus.
The ad requests the ideal candidate as having “an in-depth knowledge of music video, docu-series and film” suggesting a diversity of new content. Music documentary series are a popular choice for music services exploring video content as Spotify recently announced they’re developing 12 original shows, with a docu-series announced as one of the first.
Under the job’s responsibilities is to “build content pipeline around specific genres and verticals, including non-traditional sources such as ‘Internet’ based talent”. Now ‘Internet based talent’ could mean anything from a YouTube vlogger to an underground artist releasing mixtapes but it suggests a move towards independent creators, and we can assume being Vevo that it will involve music somehow.
Vevo revealed they were launching a paid service shortly after purchasing subscription based video service Showyou. Details have been scarce beyond chief executive Erik Huggers claim it would be “something in the same vein as Amy“. Unfortunately the job advert doesn’t reveal anything massive, the rest of the ad is even more vague but you can check it out for yourself. You can be sure to find any more news on Vevo’s upcoming service here on the RouteNote Blog.
What do you think Vevo has planned to launch on a new subscription service? Let us know in the comments below.