For the first time, TikTok takes the top spot from Snapchat in Piper Sandler’s semi-annual survey, according to over 7,000 teens.
Investment bank and financial services company Piper Sandler surveyed 7,100 teens, across 44 states, with an average age of 16.2 years old for an idea of where the technology, social media, entertainment, fashion and food industries are going in the coming years.
Among details around VR, the metaverse and celebrities/influencers, the spring 2022 survey revealed:
- Teens spend 30% of their daily video consumption on Netflix and YouTube (both 30%)
- TikTok is the favorite social media platform (33% share) surpassing Snapchat for the first time (31%); Instagram was again third (22%)