Deal with Tencent Music brings Chinese song catalogue to Apple Music
Image Credit: Tencent Music Entertainment
More Chinese music is available for Apple Music users, courtesy of Tencent Music Entertainment.
Music from Chinese labels and artists will soon be available on Apple Music around the globe. After a new deal, Tencent Music Entertainment Group are bringing the songs of TME Music Cloud artists to Apple’s streaming service.
Exact details are few and far between, but Tencent Music did say TME Music Cloud will offer promotion, royalty settlements, distribution, and data insights for a variety of record labels and music creators.
In a statement, Tencent Music said: “Bringing TME’s premium music content from Chinese labels and creators to Apple Music users worldwide will enable music lovers to explore China’s unique music culture and genres, further enhancing the global discovery of Chinese music and assisting in the international development of Chinese musicians.”
Tencent Music, China’s biggest music streaming company, has been slowly deepening business relations with big Western music businesses. The company has joint record labels with each of the “Big Three” record companies Sony, Warner and Universal Music, owns stakes in Universal and Warner, as well as licensing agreements.
Meanwhile in China Tencent has been under pressure from competition regulators due to its dominance of the market, leading to fines and the removal of its exclusive rights deals with labels.