Sweden Loves Streaming!
In the birth place of streaming giants Spotify and SoundCloud, Sweden love streaming! In fact, according to Music Business Worldwide 2014 statistics, 80% of all music sales in Sweden come directly from streaming services such as Spotify, Rdio, Google Play Music and WiMP. Strangely, of the remaining 20%, 15% is generated from CD and Vinyl sales, with only 4% from downloads (iTunes etc.)
Next door in Norway, new stats reveal piracy have fallen in the last 5 years, from 2009 80% admitting ‘Yes’ to illegal downloading, to last years 96% saying ‘No’.