Spotify update Promo Cards – Share when you’re added to a new playlists, hit a follower/chart milestone and more

An update to Spotify for Artists’ microsite Promo Cards adds new highly requested cards, helping independent artist market their music online.

Introduced last October, Spotify’s Promo Cards makes creating eye-catching, social media assets for releases, playlist inclusion, artist profiles and podcasts super easy. The graphics created are customisable are shareable with just a few clicks. Simply head to the microsite, search for any song, album, artist profile, podcast show or podcast episode, then you can switch orientation, aspect ratio and background colour before sharing the card on socials.

Spotify say artists love the feature and hundreds of thousands have been created and shared around the world. Today, Spotify are adding some of the top requested features to the tool.

Milestone Cards
Artist Follower Milestones

You can now create cards when your artist profile hits a new follower milestone. This includes: 1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M followers.

2 — Follower Cards

Charts Milestones

You’ll see new cards if one of your tracks reaches the top 50 of the Top Songs – Global weekly chart. The card features both the track artwork and the chart position.


More Playlists

Playlist cards promotes when your single had been added to one of Spotify’s 35 playlists. Today Spotify are adding 30 new playlists cards including 100, Altar, Baila Reggaeton, Hot Hits USA, Indienesia, It’s Hits (Denmark, Norway, Sweden, Suomi), Fresh Folk, Fresh Gospel, Kickass Metal, K-Pop Daebak, Lagi Viral, New Music Friday Christian, Live Country, Mood Booster, Naik Daun, No Cap, Northern Bars, Our Generation, Oyster, Radar Indonesia, Punjabi 101, Top Christian, Top Hits Indonesia, Who We Be, and WorshipNow.


Promo Cards Site, Now in French

The Promo Cards site is now available in French, as well as English, Spanish, Portugese and German.


New Release Badge

If a release was published in the past seven days, a badge will now indicate the track is new.


Deep-linking to Promo Cards

As you navigate the microsite, the URL will update as you find your card and make changes. This means you can share unfinished cards with collaborators prior to publishing.


Anyone can create a Promo Card even if you don’t use Spotify for Artists or aren’t the artist. You don’t need access to an artist’s profile or podcast, making it easy for collaborators, podcast guests or simply fans to create cards.

Click here for instruction on how to create, download and share assets.

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