Spotify Display Campaigns just got smarter: How artists can turn listeners into fans
A small Spotify refresh puts goals first, giving artists a clearer path to grow, re-engage, and deepen fan connections.
Spotify has given its artists promotional tools a fresh look, rolling Marquee and Showcase under one umbrella: Display Campaigns. If you’ve used these formats before, nothing is disappearing, but the way you approach them is getting a thoughtful upgrade.
In short, this isn’t just a rename. It’s a new focus to help artists cut through the noise.
What are Spotify Display Campaigns?
Display Campaigns live inside Spotify for Artists, and are designed to put your music in front of the listeners most likely to stream your music. They work within the tools under the Campaign kit, helping turn casual listeners into long-term fans.
At the core are the two familiar formats:
Marquee delivers a full-screen pop-up on the Home screen, ideal for showing off new releases when you want maximum impact from day one.
Showcase appears as a banner on Home, giving you the flexibility to promote both new and catalog releases, whichever you prefer.
What’s actually changing?
The biggest update is how campaigns are structured. Instead of jumping straight into creating your campaign, Spotify now lets you pick your goal for it first. You can choose between growing your audience, re-engaging past listeners, or deepening the fandom with your most loyal fans.
From there, Spotify puts your content in front of those audiences. It’s a more effective way to build campaigns seamlessly, with your goal in mind.
There’s also a small number of other changes worth knowing:
- Showcase and Marquee now sit under one umbrella: Display Campaigns.
- When targeting, the “default audience” option is gone, but you can still reach everyone by selecting to target all audiences.
- More aligned customization means that targeting, placement, and creative choices for your campaign all work together, so you can pinpoint fans exactly how and where you want.
The result? A smoother campaign setup that’s built around outcomes, instead of feeling like separate decisions.
Why this matters for artists
For independent artists especially, marketing may not be your priority. So, tools that make it easier to engage fans are a big deal. By focusing on goals first, Spotify is making it easier to run campaigns that actually align with what you’re trying to achieve. Whether you’re building momentum for a new release or reconnecting with fans who’ve drifted away, this update makes that seamless.
Spotify is keen to show off just how effective these campaigns can be too, making it hard for artists to ignore. On average: people who see a Display Campaign are 3.7x more likely to stream the release, Showcase campaigns promoting catalog releases drive 4.8x more active streams, and listeners are 2.2x more likely to save or playlist a track after seeing a display campaign.
Get started with your next campaign
If you’re already using Spotify for Artists, you can set up a Display Campaign here.
And if you’re looking to get your music on Spotify in the first place, that’s where RouteNote comes in.