Spotify buys music trivia game Heardle
Image Credit: Engadget
Spotify’s latest acquisition is the interactive music trivia game Heardle.
First came Wordle, developed by Josh Wardle and sold to the New York Times, and then came Heardle – developed by the digital production studio Omaske. Though Spotify hasn’t disclosed what it’s paying for Heardle, the music guessing and discovery game is set to join the Spotify family.
Playing Herdale gives you a total of six guesses to guess a song. Each hint will give you a second or so of the music to inform your next guess. At the end of the game, you’ll get a chance to discover the song in its entirety, whether or not they guessed it correctly.
The reason for Spotify’s purchase of the game could be, in their own Words, that Heardle is “more than a trivia game”, saying that it’s “also a tool for musical discovery”.
Spotify says that existing Heardle players can expect the look and feel of the game to stay the same. Furthermore, it’ll remain free to play too.
One new feature that’s effective today is players can listen to the full song on Spotify at the end of the game.
The streaming service says that there are “some exciting opportunities” in the works for Heardle with users in the US, UK, Ireland, Canada, Australia, and New Zealand.
“Soon, hundreds of millions more people around the world will have the opportunity to play and enjoy the game in their native language” Spotify announced.
Additionally, Spotify is planning to integrate Heardle and “other interactive experiences” more fully into Spotify”
We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans. Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs … and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem
Jeremy Erlich, Global Head of Music