Doja Cat enters the Metaverse as Meta Horizon’s first music avatar
Doja Cat becomes the first-ever music artist avatar in Meta Horizon Worlds. Here’s how she’s making waves in the metaverse.
Doja Cat is breaking new ground in the metaverse. The Grammy-winning artist has officially become the first-ever music artist to be turned into an avatar in Meta Horizon Worlds.
The launch, announced this week by Meta, is part of a new wave of “fantastical avatars,” and brings Doja Cat’s bold, genre-defying energy into the virtual world. Fans can now experience her in an entirely new way, whether it’s by watching her immersive concert in VR or actually becoming her avatar in Horizon’s social spaces.
The avatar drop coincides with the return of “The Scarlet Tour” in virtual form. Originally a sold-out arena tour, the concert has now been reimagined as a VR experience, streaming in crisp 3D 180° video inside Horizon’s Music Valley. From now until May 5, fans can dive into the performance with a front-row seat (or any angle they choose), all from the comfort of their VR headset.
The concert is free to watch for anyone with access to Meta Horizon Worlds, and it gives fans an up-close look at Doja’s unique visual world, from surreal stage design to her high-energy choreography and eye-popping costumes.
Alongside the concert, Meta has launched an official Doja Cat avatar that users can purchase in Horizon’s virtual store. The avatar is a stylized, fully interactive representation of Doja, complete with her signature aesthetic.
Included in the drop are:
- Four exclusive Doja Cat-inspired virtual t-shirts
- A themed dance emote to show off in Horizon’s social worlds
- The ability for users to embody Doja Cat’s look and bring her vibe into everything from virtual hangouts to live events in VR
Meta is pitching this as a new way for fans to “step into the world of their favorite artists,” and it’s a big move toward integrating celebrity culture into daily metaverse life.
Doja Cat’s avatar and VR concert are more than just a cool one-off, they’re part of a larger vision from Meta to merge music and immersive tech in meaningful, creative ways. With Horizon Worlds slowly building out its infrastructure for entertainment, artist avatars are the next logical step in making these spaces feel more alive, relevant, and culturally connected.
This isn’t Meta’s first dance with music in the metaverse, they’ve previously hosted events and VR experiences with artists like Billie Eilish and The Chainsmokers, but Doja Cat’s avatar sets a new standard for how musicians can show up in virtual spaces.
And let’s be real, if anyone was going to be the first music avatar, it was always going to be someone like Doja. Her visuals and her personality are tailor-made for the metaverse.
While this launch is a bright spot, it also comes during a complex moment for Meta’s VR division. The company has recently gone through a round of layoffs affecting its Reality Labs team, including parts of the music-centered VR fitness app, Supernatural.
Still, Meta’s long-term bet on virtual reality and immersive entertainment is far from over. By doubling down on music, with creators like Doja Cat front and center, they’re signaling a commitment to building experiences that go beyond gaming or productivity.
This also hints at future opportunities for artists, where the line between digital merch, performance, and fan interaction is more fluid and accessible than ever.
If you’ve got a Meta Quest headset, you can hop into Horizon Worlds right now and experience it for yourself. And if not, don’t be surprised if this kind of artist-led virtual world becomes a lot more common in the near future.