The Wall Street Journal sits down with the Vice President of Personalization at Spotify to discuss recommendations on the platform.

A new video from The Wall Street Journal chats with Ziad Sultan, the Vice President of Personalization at Spotify, and Thomas Hodgson, an Assistant Prefessor of Musicology at UCLA, about how AI, algorithms and machine learning personalize the user experience on the world’s largest music streaming platform.

The video discusses how the algorithm find the perfect music for you in the perfect moment, as well as how Spotify got to where they are now.

Find your way on to your next biggest fan’s Discover Weekly playlist. Step one: upload to Spotify. It’s free and easy with RouteNote!