RouteNote expand across Asia with new Seoul-based office in South Korea

Kevin Kim

We are thrilled to welcome two new hires to RouteNote in South Korea, empowering connections with artists in Asia and boosting our relationships with the booming music services across the region.

We have welcomed Kevin Kim and Jude Kim into the RouteNote team. Based in Seoul, Kevin and Jude are empowering RouteNote’s expansion into Asia following our partnerships with the continent’s biggest music services in recent years. Working with local artists and services, this fantastic move marks our spread into new territories so that we can create even deeper connections with creators in all countries.

Kevin joins us as head of our expansion into Asia following years working as Associate Director of Global Business at YG, one of South Korea’s most notorious hubs for music. Before working with YG, Kevin has earned decades of experience working in music and with musicians in the digital realm and it is our pleasure to introduce him to our team with the launch of our new office in South Korea.

Kevin Kim said: “Working with various artists and labels around Asia, I have realised the difficulties they face to capitalise on their creatives. Whilst talking to Steven (RouteNote CEO), I got to understand the thoughts and efforts he and his teammates put in to support those artists. Then I realised the enormous potential of RouteNote services in Asia where the music industry is the fastest growing in the world lately.”

RouteNote’s CEO, Steven Finch said: “It’s great to have Kevin join the team. He brings a wealth of experience and knowledge about the industry and region. RouteNote plans to invest a lot into Asia and this is only the beginning. It is amazing to bring both Kevin and Jude onto the team as they both have a great background of experience.”

Jude Kim

Jude Kim joins with 20 years of experience working in music licensing for some of the biggest media companies in the region including CJ E&M and YG. Jude’s extensive experience has seen his work in the music industry stretch across numerous digital platforms, labels, and government departments in Korea .

Jude said: “In the era of a non-contact world, I thought there was a need to eliminate the boundaries between countries and ensure that digital content can be delivered and consumed by lots of people in an efficient and precise way. I believe RouteNote is the most innovative company in this field and lots of Korean content can be introduced overseas through RouteNote.”

RouteNote currently works with South Korea’s biggest platforms MelOn, Bugs!, and Flo to bring music from across the globe to millions of listeners in Korea. Further afield we offer artists distribution to China’s top platforms Kanjian, NetEase, Tencent; Japan’s AWA; and JioSaavn in India. We are excited to reach even further into the exciting potential of digital music in Asia.

We welcome both Kevin and Jude to the team with open arms and look forward to the exciting potential for RouteNote as a company connected around the world to empower creators of all shapes and sizes, wherever they may be.

Writing about music, listening to music, and occasionally playing music.

What is a Listening Party on Roblox?

Gaming platform Roblox now hosts listening parties for artists to promote new releases, with singer Poppy leading the way. Could music on Roblox bring you a host of new fans?

New pinned posts are perfect for TikTok music promotion

Rumour has it that TikTok is testing a helpful pinned videos feature. It could be a great way for musicians on TikTok to promote new releases.