Coca-Cola are bringing together some of the world’s biggest artists including K-Pop stars and Latin American hitmakers to release new music.

Coke Studio, a music program by Coca-Cola, has become a global phenomenon known for its unique blend of established artists and rising stars, collaborating on unforgettable music experiences. This year, Coca-Cola say: “Music fans are the real rock stars of the 2024 season of Coke Studio.”

Their most recent track from 2023 features Jon Batiste, Camilo, J.I.D, Cat Burns, and K-Pop favourite NewJeans. ‘Be Who You Are’ is a huge collaboration of music stars. Coca-Cola emphasise that they aren’t looking to make commercials, and trust the artists “to create music versus manufacturing a storyline or jingle for them to participate in”.

Artists penned to release new music with Coke Studio for their new season include the return of NewJeans, Colombian artist Karol G, and South Korean electronic DJ and producer Peggy Gou. Each of the artists involved will release an original track this year in collaboration with Coca-Cola.

Coke Studio’s new seasons will include new music, interviews, live performances, limited edition merchandise, and giveaways too. Coca-Cola have teamed up Universal Music Group for Brands, Spotify’s brand service AUX, and Blended Strategy Group. Spotify launched AUX earlier this year to connect artists and brands with new opportunities for both.

Coca-Cola promise that there is still much more to come from Coke Studio’s 2024 line-up. You can join Coke Studio to stay in touch with new music releases and the special events that Coke are planning to bring artists closer to fans this year.