LiveXLive double down, acquiring Slacker Radio and Snap Interactive
Just days after LiveXLive bought Snap Interactive they’ve gone and purchased Slacker Radio to combine resources and assert their relevance.
On Monday LiveXLive media started their work week by acquiring video streaming company Snap Interactive. Now they’ve closed the week with the purchase of Slacker Radio, the internet radio streaming service, for $50 million.
The Slacker Radio acquisition was the first move made by new LiveXLive president Andy Schuon, yes it’s been a busy week for them. Schuon joins LiveXLive from a successful career in radio as well as having helped to found Revolt TV with Sean ‘Diddy’ Combs. Speaking on his hiring, LiveXLive CEO and Chairman Robert Ellis said: “Andy joins us at a perfect time to lead this latest acquisition of Slacker Radio and direct the company overall.”
LiveXLive plan to integrate their content programming teams with Slacker Radio’s to optimise each service and to build a network of audio and video channels across multiple platforms. Slacker will be able to offer up their knowledge and experience in audio streaming. Additionally Slacker have been creating hundreds of videos over the past year since introducing original shows last year, so LiveXLive will be able to take from that as well.
Newly appointed president, Andy Schuon said: “I walked into a radio station at 16, and it became who I am, not what I do. To continue to have the opportunity to shape the future of music streaming services and streaming radio with a leading platform like Slacker Radio is incredibly exciting.”