TIDAL’s CEO has responded to recent criminal allegations that they’ve faked streaming numbers and subscriber numbers.
Earlier this month Norwegian newspaper Dagens Næringsliv released their latest investigation of Jay-Z owned music streaming service TIDAL. This follows their investigation in 2017 that TIDAL had been exaggerating their subscriber numbers, deliberately misleading stakeholders, investors, and users.
Their investigation purports that they received a hard drive full of streaming data on TIDAL which showed questionable figures for Kanye West’s The Life of Pablo and Beyoncé’s Lemonade albums which released exclusively on TIDAL. TIDAL’s data suggests that some users had listened to Lemonade as much as 180 times in 24 hours.
TIDAL’s CEO, Richard Sanders has now responded to the allegations:
We reject and deny the claims that have been made by Dagens Næringsliv. Although we do not typically comment on stories we believe to be false, we feel it is important to make sure that our artists, employees, and subscribers know that we are not taking the security and integrity of our data lightly, and we will not back down from our commitment to them.
When we learned of a potential data breach we immediately, and aggressively, began pursuing multiple avenues available to uncover what occurred. This included reporting it to proper authorities, pursuing legal action, and proactively taking steps to further strengthen our stringent security measures that are already in place.
Additionally, we have engaged an independent, third party cyber-security firm to conduct a review of what happened and help us further protect the security and integrity of our data. We are proud of the hard work, devotion to our artist driven mission, and tremendous accomplishments of our over one hundred employees in Norway and fifty more in the United States. We look forward to sharing with them, and all of our partners, the results of the review once completed.
The first paragraph was emboldened by TIDAL themselves when they released their statement.
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