Apple just announced their next live-stream keynote. Taking place on October 30, rumors suggest we can expect new M3-equipped Macs.

After back-and-forth, will it, won’t it happen predictions, Apple has just announced a special event to take place just before the end of the month. Likely to be the last event of the year, Apple are titling the event “Scary Fast”.

When is Apple’s “Scary Fast” event?

Apple’s “Scary Fast” will take place on October 30, at the far later than usual time of 5pm PT and 8pm ET. This is 12am on the 31st (Monday night/Tuesday morning) in the UK and 11am AEDT. Head to the YouTube link below to see what time the event will be streaming in your local time zone and set a reminder.

How to watch Apple’s Scary Fast event

You can live-stream the event for free, around the world, on, through the Apple TV app or on YouTube.

What to expect at Apple’s “Scary Fast” event

As usual in the run up to an event, Apple are giving nothing away, but we can make a few predictions based on imagery from Apple, past events, leaks and rumors. Please note, none of the below is confirmed to launch.

To start with, Apple’s dark graphics and tagline give off strong halloween vibes. The Apple Events web page shows a dark Apple logo, that’s white outer glow transforms into the Finder icon. While this doesn’t give too much away, it does mostly confirm, as expected, this will be a Mac-focused event.

Video Credit: Apple

Most likely

  • M3 chips – New “Scary Fast” M3, M3 Pro and M3 Max chips, with the top-end M3 Ultra likely launching next year in Apple’s pro desktop hardware.
  • iMac 24-inch – Last updated over two years ago, the iMac still runs the M1 processor.
  • MacBook Pro 14-inch and 16-inch – Although these were updated earlier this year, rumours suggest we can expect Pros updated with the M3 Pro and M3 Max.

Least likely

  • MacBook Air 13-inch and 15-inch
  • MacBook Pro 13-inch
  • Mac Mini
  • Mac Studio
  • Mac Pro

Other non-Mac products such as iPhone, iPad, AirPods, HomePod, Apple Watch and Apple TV aren’t expected to make an appearance at this event, with many receiving recent updates. We might get a shout out to Apple’s VR headset – Vision Pro, but this isn’t expected to launch until next year, with Apple most recently saying the product is still on track for early 2024.