Spotify just released a fantastic guide on promoting your new music on their streaming service and making sure all your fans hear about it. Here it is…

It’s Friday. Your new album drops. You want everyone to hear it. On Spotify, the key to getting your new release in front of fans is “Follow”. Think of your followers as subscribers to your mailing list on Spotify. They see your new music:

  • In their Release Radar playlist.
  • Featured inside their Spotify app.
  • In their personalised new release email.

Here’s a bit more about how we promote your new album, single, or remix.

It all starts with Release Radar.

Release Radar is the place listeners go to find new release from their favourite artists. It’s a personalised weekly playlist featuring releases that matter most to each listener. It collects everything new in one playlist, and acts as a jumping off point for deeper discovery.

Every listener’s Release Radar is personalised based on:

  • Artists they follow: These go right at the top of their playlist every week. If you’re releasing a full album, we’ll pick a song to include based on each listener’s taste.
  • Listening history: We round out the playlist with new tracks from artists each listener has played or new music we think they’ll like.

Building followers on Spotify is a powerful way to get yourself playlisted. If you have a million followers, we’ll automatically add your new music to a million playlists on release week.

Promoting your album inside Spotify

On Fridays, we feature a row of new releases on every listener’s Home tab when they open the app. That row also exists all week in the Discover section of the Spotify app.

Spotify music streaming advice fans followers get heard

Sending weekly new release emails

Every Friday, we send listeners an email highlighting top new releases. The email features up to 10 new releases from artists they follow and link to their Release Radar for more discovery.

Release Radar Spotify fan insights promotions

See who’s listening

To see how all of this impacts your first week numbers, head into Spotify Fan Insights. (If you’re not on Fan Insights yet, request access here.) You’ll see how many people are listening to your new music and where they’re discovering it.

As you build followers, we’ll continue expanding the way we recommend new releases – so you can engage your fans and tap into bigger audiences on Spotify.