Optimising your channel leads to more viewers and an increase in new fans discovering your content.

There are a number of ways you can customise how your YouTube channel appears to brand new visitors and returning viewers of your content. Everything you do to personalise your channel and optimise the content on there increases your chances of connecting with audiences in an authentic way that could lead to long-term fans and increased views.

Our new video walks you through the things you can do to customise your channel to optimise it for views and subscribers, ensuring that every time someone is on your channel they’re presented with all they need to explore your content.