The video from Head of Instagram Adam Mosseri likely comes after a viral image asking Instagram to “stop trying to be TikTok”.

Although not directly referencing it, the video came shortly after the image below from photographer Tati Bruening (@illumitati) blew up on social media and received widespread media coverage. Over two million people have liked the “Make Instagram Instagram again” post, while thousands have shared it across other social media and Stories – including the likes of Kylie Jenner and Kim Kardashian.

The image also links to a petition, which calls for a chronological timeline, less focus on Reels, more focus on photos and “a platform that listens to creators”. At the time of writing, the petition has over 181k signatures, with a target that keeps increasing as more people sign.

The video from Head of Instagram Adam Mosseri first addresses the new full-screen feed some users are seeing. The new layout displays photos and videos in a full-screen view, similar to TikTok’s swipeable vertical feed. Mosseri admits that the test is only with a small number of users and that “it’s not yet good,” as they continue to improve it before shipping it to the rest of Instagram.

Secondly, Mosseri talks on concerns of photos on the platform. As Instagram have made clear over the past year or so, photos are less and less a priority on the social media platform, as the company shift to videos due to the number of users viewing and interacting with them. While Mosseri says “that more and more of Instagram is going to become video over time”, he reassures that the platform will continue to support photos.

Finally, the video touches on recommendations, or posts in your feed from accounts you don’t follow. Recommendations are designed to help promote small creators to new users who want to discover new and interesting things. If you see something you don’t like, you can “X” out the recommendation, snooze all recommendations for up to a month or head to the Following feed.

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