Image Credit: Adam Mosseri
Soon all users will be able to switch the order of their Instagram feed between Home, Favorites and Following, two of which are chronological.
Although already hinted at before, in a video from the Head of Instagram, Adam Mosseri outlines the three new feed order options and how to switch between them.
- Home – Similar to how Instagram is today, Home provides ranked content based on how interested the algorithm thinks you are in every post. Usually accounts you interact with the most will show at the top. We’ve seen Instagram testing recommendation in the feed. Instagram says they will add more recommendations into the Home view over time.
- Favorites – This option just shows posts from the account you choose as Favorites. Perfect if you want to check you haven’t missed anything from close friends and family. You can choose who appears here by selecting Manage favorites in the drop down.
- Following – Like the good old days, Following shows a chronological list of posts from the accounts you follow.
This coming update is great news for all users. If you like how Instagram is currently ordered, you can keep your feed on Home. If you follow too many accounts and worry that you’re missing posts from friends, switch to Favorites. For users like myself who don’t follow too many accounts and want to see all of the posts from everyone, without any recommendations, Following brings the traditional Instagram order back.
The feature is currently being tested with a small number of users. Mosseri gives no full roll out date, but says the full experience will be with all users in the first half of this year.