Forbes share the top 7 earning creators on TikTok

Forbes list the highest earning TikTokers, all estimated to have generated over $1 million in one year on the platform.

While there’s no traditional payment from TikTok to its creators (as with YouTube), top followed account earn revenue primarily via merch and sponsored content.

Earnings are calculated from 30th June 2019 – 30th June 2020 through chats Forbes had with influencers, agents, managers, marketers and investors. This list only include those native to TikTok, therefore doesn’t include prominent celebs on the app such as Dwayne Johnson, Jason Derulo (who reportedly earns over $75k per sponsored TikTok), Zach King and David Dobrick.

1. Addison Rae

$5 million

54.3 million followers

2 Charli D’Amelio

2. Charli D’Amelio

$4 million

77.1 million followers

3 Dixie D’Amelio

3. Dixie D’Amelio

$2.9 million

33 million followers

4 Loren Gray

4. Loren Gray

$2.6 million

46.1 million followers

5 Josh Richards

5. Josh Richards

$1.5 million

20.8 million followers

6 Michael Le

6. Michael Le

$1.2 million

36 million followers

and in joint sixth place…

7 Spencer X

6. Spencer X

$1.2 million

39.9 million followers


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