Disney bring their magic to TikTok with lots for users to discover
To celebrate 100 years of Disney, they’re bringing new music and tools to video creators, daily activities, and trading cards to TikTok.
Disney lovers, it’s your time to shine. They’ve partnered with TikTok to celebrate 100 years of magic from the film studio. Whether you’re a video creator or a TikTok watcher, there’s something for everyone.
They will be bringing lots of content from across their brands like Pixar and Marvel to brighten up your feed. Other brands taking part include Star Wars, ESPN, National Geographic, and more. You’ll be able to find lots of videos from Disney on TikTok but what’s more exciting is how you can bring a bit of the magic into your own content.
For a start, they’ve added a bunch of Disney music which creators can now use on their videos. Magical effects have also been added to TikTok’s effects library to enliven your clips with some of their iconic sparkle.
You can now find ‘Character Cards’ on TikTok, collectable trading cards showing off your favourite Disney characters. You can trade these cards to boost your collection and win unique profile frames that show just how much of a fan you are. Then test your fandom with daily trivia.
TikTok’s Global Head of Content, Nicole Lacopetti said: “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heart-warming characters, thrilling parks, and memorable brands.
“We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favourite content.”
In celebration of the centenary, TikTok are curating a unique Disney100 Playlist featuring the most iconic hits across their beloved films. The playlist includes iconic singles from ‘Cinderella’, ‘The Lion King’, ‘Toy Story’, ‘High School Musical’, and their upcoming film ‘Wish’.
Chief Brand Officer at The Walt Disney Company, Asad Ayaz said: “For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok. With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage, and connect around their favourite Disney films, shows, characters, and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
Find your favourite characters and discover something new on TikTok now. The partnership is live in 24 regions around the globe and will last four weeks, starting on the 16th October.