ByteDance hopes the move will encourage the 5 million monthly active users to migrate to TikTok which currently has 200 million users in India.

Flipagram was a US-based brand, before being purchased by Chinese company ByteDance and rebranded as Vigo.

A ByteDance spokesperson said the move is to “focusing energy and resources on other businesses.” ByteDance have also announced it will be closing its news aggregator app TopBuzz.

Vigo has already been discontinued in Brazil and the Middle East. Users in India have until the 31th October to download data or migrate to TikTok with an export tool. User can also request all personal data is deleted.

TikTok has faced much criticism recently in India after failing to remove a faked acid attack video. Activists say TikTok are often slow or fail to remove videos in India promoting violence, child abuse and the objectification of women.