BTS – Dynamite breaks YouTube Premiere and 24-hour records with over 100m views

K-pop band BTS break two YouTube records after the release of their new music video ‘Dynamite’ last Friday.

Dynamite managed to pull in over 3 million peak concurrents, as well as over 100 million views within 24-hours of Premiere. YouTube reported 101.1m views after 24-hours. The music video currently sits just shy of 200m views.

This beats the previous record from K-pop band BLACKPINK with How You Like That in June, which held 86.3 million views after 24-hours and took 32-hours to hit 100 million views.

YouTube Shorts currently pulls in over 15 billion views per day

YouTube’s vertically scrolling, horizontal, short-form video sharing TikTok competitor gets more than 15 billion views per day.

YouTube reports $7 billion in ad revenue – Q2 2021 earnings

Parent company Alphabet reports on YouTube’s quarterly earnings. At an all-time high, up 84% year-over-year, YouTube exceeded projections.

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